YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.
Sign up for our daily recaps of the ever-changing search marketing landscape. By submitting this form, you agree to Third Door Media's terms. We respect your privacy. The Rise of Video: Wesley Young on August 17, at Been there, done that. Even the much-maligned desktop will experience growth in video advertising at an average rate of If a picture is worth a thousand words, a video is worth much more.
Forrester estimates that one minute of video equates to 1. The effectiveness of video is more than just volume. Even with that much information crammed into one message, consumers remember videos. LSA surveyed 2, consumers and found that 44 percent of buyers viewed an online video while searching for local products and services.
Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store. Seventy-one percent of viewers ended up making a purchase. Ease Of Use There remain some obstacles to using video, especially for small businesses.
Yet technology is making video ever more accessible, and there are ways to simplify video production to overcome those obstacles. Here are several ways local businesses can keep video production simple and inexpensive: Use simpler video formats.
Animation is very popular and can be kept simple. Below is an example of a video using stick figures. Photo montages create flow without movement, and parallax technology creates motion from still photos.
The video below was made using only still photos. A study released this year from Microsoft revealed that people have shorter attention spans than goldfish: Yet it is surprising how much information can be communicated in a short time via video.
Check out this six-second Vine video from Lowes: Check out this video from Brazilian restaurant and bar Espaco Cultural. Including video with other bundled services such as websites, landing pages and enhanced listings can help keep costs down.
Here are some tips about how to use video to improve SEO and get your website and your video found. The presence of video itself affects the most important SEO ranking factor: Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.
It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results.
So having video on your site will boost page rank. Provide more information to search engines to help identify your videos as relevant to search results, just as you would label pictures and graphics.
Including keywords used for text SEO in fields used to describe your video in titles, file names, descriptions and tags ensures that the relevance of your video to search results is clear to search engines.
Including a transcript of the audio portion of your video improves its findability and adds further support for its relevance to search requests. While information on your video sitemap might duplicate some of the keyword labels used to identify the video, it is a separate process.
Video sitemaps are an extension to the general sitemap of your Web property. Metadata that may be customized include duration, rating, view count, age appropriateness, whether the video may be embedded and other useful information.
Host your video on YouTube. YouTube is, on its own, the second-largest search engine in number of search queries. Secondly, YouTube is owned by Google.Google apps. Main menu. Horrible news: the Internet isn't all cute cats and viral videos.
Oh, no. It's full of shock sites with very scary, gross, outrageous, disturbing, explicit, disgusting, offensive, horrible, upsetting, and otherwise gruesome imagery that people are frequently tricked into searching for on Google.
Google Enterprise Search helps employees and customers find what they need, fast. Get more out of your intranet and extranet.
If you are interested in learning more about Google Cloud Search, our next generation Enterprise Search product. Click Follow us on YouTube . Google's Internet business was responsible for $ billion of this total, with an increase in the number of users' clicks on advertisements.
Google announced that it had acquired the video-sharing site YouTube for $ billion in Google stock digital content products on google and YouTube, android and licensing and service fees.
YouTube, Google, and the Rise of Internet Video Case Introduction: The recent trends in Internet video have provided opportunities in the market.
Although many companies attempted to capitalize on this market opening, many firms were not successful. If you would like to view the full version of this note and associated charts and data on YouTube and the short-form video e-commerce, Internet YouTube has also created a "Google Preferred.