The researcher has considered the case study of the UK fast food industry in order to undertake this research. There are numerous studies which show that increased customer satisfaction results in improved loyalty of the customers with the brand. The satisfied customers always show significant interest in buying additional products which are offered by the organization and it also help a great deal in order to ensure the success of the newly launched brands of the firm in the long run. The customer satisfaction leads to brand loyalty which impacts the profitability of the organizational positively.
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Introduction REVIEW OF LITERATURE: The concerned literature with the research work in the area of job satisfaction of employees has been presented.
DETERMINANTS OF RETAIL CUSTOMER SATISFACTION A STUDY OF ORGANISED RETAIL OUTLETS IN DELHI Manish Madan*** Sima Kumari***** and food all under one roof, the concept of shopping has altered in terms of format, and consumer Literature Review.
review was conducted on the South African fast-food industry (the link between fast-food and obesity was noted, followed by a discussion on the trend towards healthy eating) and customer satisfaction. LITERATURE REVIEW INTRODUCTION fast food, dry cleaning, banks and pest control (Cronin have evidenced a positive relationship between food quality and customer satisfaction as well as loyalty in Korean restaurants.
Another seminal work is the study conducted by Dube et . Based on the review of literature, the researcher would like to opine that customer satisfaction is an important factor in fast-food industry and there are several common things including quality of products, price of products, service quality, settings of the restaurant, promotion, brand name.
Both service quality and customer satisfaction are important from the point of viewCustomer Satisfaction In Restaurants Thesis. assessment of related literature to show the relevance of the literature to the study.