IDPs are often used as a way to drive leadership development. Organizations like them because they are visible, tangible evidence that leadership development is taking place. They can be monitored and tracked as a measure of progress, used as a way to drive accountability for development, and most importantly, if they are well written and taken seriously, they really do work.
Can you share any examples of a good Communications Plan? Peter Soeth Dave, I typically build it into the review and ask myself are things going well and should we be doing something differently? During a crisis or crazy situation, it is something that I do at least on a daily basis, but on something more long-term, it is a little longer term review.
I hope to share and draw out some best practices as we move through this series, though.
Jaz I have to do an assignment where the target audience is the government. You should utilise ethical arguments as well as economic ones in your communication points.
The plan should have clear targeting, media choice, communication points etc.
It should be mainly practical but you should introduce the plan with one early chapter discussion based upon marketing communications theory.
Thank you Jaz Tasneem Hi… sounds damn neat… i was wishing to write a corporate communication plan for 6 months with a specific budget… would you be able to guide on what all should be included in it. Hopefully the first few posts have helped with the initial thinking.
By the end you should be able to work through all of them and come out with a good comm plan at the end of it.
Share these posts one at a time by cross-posting them in your blog there. You get one free when you sign up. I wished there were an ideal Comm Plan template too along with some examples as Julie asked.
This is where it gets fuzzy to me as Cindy pointed out in her comments and as Jaz explained — I would like to incorporate marketing strategies as well.
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